The Kodak history has been a bit confusing to people. Fortunately, it's getting simpler again.

When Kodak declared bankruptcy in 2012, the results of that bankruptcy were that, while Kodak continued to manufacture film stocks, the actual distribution of many of the packaged 35mm films went to a British spin-off, Kodak Alaris. The reasons for this were complex, and had partly to do with pension obligations, but there's little doubt that it confused both consumers and caused other confusion, as well. Particularly when Alaris produced their own new film stock in Ektachrome 100.

Most Kodak professional films are now manufactured by, packaged, and distributed by what we know as Kodak. This had happened in 2025 with Kodacolor 100 and 200, Gold, and Ultramax. In January Ektar and Tri-X joined the direct conduit from Kodak. Now Ektachrome 100 has also joined the central distribution fold. I expect Portra and other remaining films to follow at some point.

Along with the return to direct distribution, these films also get new retro-inspired (and Kodak consistent) packaging. While what you see in the store may look different than in the past few years, it's still the same Kodak-manufactured product, just now in official Kodak cladding.

The good news is that, despite all the trials and tribulations of bankruptcies, spin-outs, spin-ins, and co-marketing, the quality of Kodak film stocks has never wavered. Putting it all in consistent packaging gets rid of the fear of what might be happening in all the business-side chaos and sends a clear signal that Kodak film is Kodak film, just as you remember it.