Film Seasoned in Oak Casks?

Lomography color negative (C41 processing) F2/400 film is now available in 36 exposure ten-packs, directly from Lomography.

But it's a bit difficult to fully believe Lomography's story behind the new film: "In 2010, we bought the last ever Jumbo Roll of original 400 ASA film from some renowned Italian filmmakers. Then, ever the ones to experiment, we left the film to age like fine wine in oak casks in the Czech Republic. Thankfully, our crazy instincts were rewarded — seven years later, we went back to discover that this fantastic film still produces refined colors with a beautifully unique tone." Film doesn't just stay inert in color rendering unless you keep it refrigerated. It's unclear here how Lomography was storing the film and whether they were sampling it from time to time to test color shift. It seems unlikely that they'd just stick it away somewhere and then check back seven years later to find it ready to share with the world. 

But then again, this is Lomography, the company that started with a now defunct Russian camera that had excessive vignetting and light leaks, so who knows? 


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